Where 2 look 4 storyboard creation rates?


Subject: How much to charge - create a 30-sec storyboard

I have helped paying clients create a 30-sec commercial, a 2-minute infomercial, and a 17-min training video.

I have great video production, and post production editing skills.
Only now, much later do I realize, that Pre-Production, takes up more or at least equal time to accomplish production, or post-production.

And I did not charge for it.

How much should I charge to create a 30-sec, 2-min, 17-min storyboard?

Do you charge by time - per second.

Or do you charge by number of panels or shots?

What is a fair Hourly rate?

In the case of the 17-min video, the client wrote the VO. However they wrote for radio, not for video. There were many VO sections that were too complex, and we did not have video to match the spoken voice over.

In the case of the 2-min video, the client wrote the voice over, and a friend
did the Voice over.

I laid the VO track down first, then found video clips to match.
Fortunately I got the script 24 hours before the video capture date.

In the case of the 30-sec, I collected key words and phrases from client.
Then ordered then in a way I thought was needed. Gave outline & storyboard to client.

The client then massaged and had an in-house guy do the voice over.

I did the pre-production work to get the video production and post production work.

Now I understand I need to charge for that.

Were else can I look for storyboard creation rates?


I know this is a few years later but so many people have checked this post I figure it might still be useful to some.

Some basic figures are:
An 11 minute TV storyboard runs about $6000.00-$8000.00 US
A 7 minute one would be about $4000.00-$5000.00 US
A minute is about $550.00-$1000.00 US depending on the complexity.

For 30 seconds using that rule it’s about $250 US or so but there are variables:
It’s really hard to put a number on storyboard prices, because it really depends on a number of issues.

Basically you figure out how much you think your whole day of work is worth, figure out how many days it will take you and multiply it all.